How Patitas went from a local clinic to a trusted veterinary brand

Veterinaria Patitas already offered something rare in Santo Domingo: recognized specialists, premium care, pet hotel services, and experience even with exotic animals — all located in a high-end area near Piantini.

The service already had strong value.
But on social media, that wasn’t being perceived.

Their Instagram lacked consistency and clear direction. Dr. Jairo, the clinic’s director, is highly respected in his field, but on camera he wasn’t fully communicating that confidence. The content wasn’t building authority or differentiation.

From the outside, Patitas looked like just another veterinary clinic.
Inside, it was a highly specialized team.

The challenge: show expertise without losing warmth

They wanted to increase appointments, educate clients, and strengthen their positioning.

But there was an important balance to achieve:
medical authority with human connection.

Patitas isn’t just a specialized clinic.
It’s also a passionate, family-oriented team.

The narrative needed to communicate both.

Building a clear narrative

We developed a full creative direction strategy to position Patitas as an expert veterinary brand that still feels warm and approachable.

Specialists who educate.
Pets treated with care.
A professional team with a family atmosphere.

That combination became the foundation of the content.

Execution and content

We handled the creative direction of the channel:
scripts, on-site filming, production, and content management.

The content blended education and entertainment:
veterinary tips, educational videos, myths, real cases, team introductions, behind-the-scenes moments, and emotional storytelling.

The scripts helped Dr. Jairo feel more confident on camera.
And consistency naturally started building authority.

How perception changed

Before

• Generic veterinary clinic

• Unclear communication

• Expertise wasn’t visible

• No clear narrative

• Low differentiation

After

• Trusted veterinary reference

• Clear authority

• Recognized specialists

• Defined brand identity

• Premium yet approachable clinic

Results

Followers grew from 3,400 to 8,115.
Appointments increased by 142%.

Clients started engaging with the videos and requesting content related to their pets. The brand gained trust, visibility, and stronger positioning.

Patitas went from being perceived as a local clinic
to becoming one of the most trusted and specialized veterinary centers in the Dominican Republic.